Case Study: Pop! Promos achieves scalable, data-driven marketing and 100,000+ targeted emails/week with SugarCRM

Custom Promo Production Company Puts A Pop! In Their Marketing Strategy With Sugar Market

Pop! Promos is a Philadelphia-based promotional-products maker that started in 2011 as two college students selling custom sunglasses and has grown to a 25-person operation known for Pantone‑matched, fully customizable fan gear. As the business and customer base expanded, the marketing team found Mailchimp and manual CRM processes too time-consuming and needed a way to better segment leads, customers and prospects and deliver targeted content at scale.

Implementing Sugar Market gave Pop! Promos marketing automation, funnel- and profile-based segmentation, marketing- and sales-specific lead scoring, and Advanced A/B testing. The team now sends 100,000+ targeted emails per week, runs nurture programs for distinct lead types, and uses Sugar Market’s Advanced Analytics to replace manual Excel reporting—saving hours each week and enabling more data-driven, higher-performing campaigns.

Pop! Promos

Erin Reilly

Founder and Ceo