Case Study: Cube Route cuts returns response time from a month to one day with SugarCRM

Cube Route Taps SugarCRM to Deliver Extraordinary Customer Care

Cube Route is the exclusive distributor of premium pet food to the veterinary channel in Sub-Saharan Africa and the Oceanic Islands. The company needed a CRM that would capture rich customer and pet data, support educational customer service, and replace a cumbersome ACT system that lacked a holistic view and required third-party changes, while moving away from error-prone spreadsheets.

Cube Route implemented Sugar Professional with customizations by Sugar partner Intdev, adding modules for pets, breeds and vouchers, configuring cases, workflows (e.g., pet birthday messages) and campaign tools; staff were live in three weeks. The solution cut product-return response time from as long as a month to one day, enabled minute‑fast reporting, consolidated customer records (including images and voucher activity) for targeted marketing, and sped new-staff onboarding.

Cube Route

Darren Gomersall

Digital Media