Case Study: Country Fare Foodservice boosts revenues 40% with SugarCRM sales-i

Country Fare Foodservice boosts revenues 40% with SugarCRM

Country Fare Foodservice, a U.K.-based food and beverage wholesaler, faced the challenge of maximizing revenue from its existing customer base while preventing spoilage and waste in its perishable goods business. They turned to SugarCRM, implementing its sales-i product to gain precise sales targeting and insights into shifting customer buying habits.

By using SugarCRM's sales-i solution to analyze customer data and automate reporting, the wholesaler was able to proactively save sales from competitors and uncover new opportunities. The results were a 40 percent increase in revenues from current customers, a 21 percent boost in overall company growth, and a 20 percent time savings on previously manual reporting processes.

Country Fare Foodservice