Case Study: Clarity Consultants achieves improved revenue tracking and streamlined sales and marketing with SugarCRM's Sugar Market

Clarity Consultants Utilizes Sugar Market to Track Revenue and Improve Sales and Marketing Processes

Clarity Consultants, a Campbell, CA–based staffing and consulting firm specializing in learning and development, needed a marketing automation solution that delivered robust tracking and reporting, reduced manual processes, and—critically—provided a native integration with their long-standing Bullhorn CRM. After trying third-party connectors that fell short, the company sought a vendor-managed integration to keep their CRM intact while improving how they stay top of mind with clients.

They implemented Sugar Market, using landing pages and forms, one-off and nurture email campaigns, contact and account scoring, and Advanced Analytics—all synchronized natively with Bullhorn. The result was more automated marketing, clearer visibility into the buyer’s journey and program performance, tighter sales-marketing alignment, elimination of duplicate contact databases, and more sales time focused on higher-value activities.

Clarity Consultants

Serafim Mendonca

Senior Vice President, Corporate Development