Case Study: Central Innovation achieves 30% business growth with SugarCRM (Sugar Professional)

Central Innovation Increases Business By 30 Percent With Sugar Professional

Central Innovation, the holding company for Intercad and Graphisoft—leading 3D CAD and BIM resellers across Australia and New Zealand—faced fragmented sales and support systems after acquisition: non‑web SalesLogix, SugarCRM Community Edition, ACT and Access databases with limited access for support teams. The company needed a flexible, cross‑platform, web‑based CRM it could customize and control to reduce costs, improve visibility, consolidate IT and accounting, and drive efficiency across offices.

Central Innovation selected Sugar Professional and partnered with InsightfulCRM to migrate each business to separate Sugar instances, completing upgrades and migrations within four months each. Using custom modules and integrations with QuickBooks and Joomla, the company accelerated proposal generation and workflow, cut weekly report processing time by 75% (to 30 minutes), reduced lead import from four hours a day to minutes, and achieved 30% business growth through improved tracking, reporting and user adoption.

Central Innovation

Mehdi Blanchard

IT Systems Manager