Case Study: Cells4Life achieves 17% web sales lift, 20 hours/week saved and stronger compliance with SugarCRM

Cells4Life Builds Trust Security Through Automation

Cells4Life, a Burgess Hill, UK healthcare firm and the first private UK provider of umbilical stem cell collection and storage, faced the challenge of unifying laboratory and business operations while automating government and privacy compliance, improving data confidence, and widening information sharing without compromising client security.

By deploying Sugar Professional on-site across the UK workforce and integrating tools like DocuSign, Xero and Google analytics, Cells4Life rebuilt laboratory management and automated SOPs and customer workflows. Launched in about two months with 10,000 records migrated, the solution boosted web sales by 17% and phone sales by 7%, saved roughly 20 staff hours per week, sped sample processing, strengthened compliance and auditability, and supported revenue growth without adding headcount.

Cells4Life

Wayne Channon

Chairman