Case Study: CCA Group a.s. achieves streamlined customer management and new sales opportunities with SugarCRM (Sugar Professional)

CCA Group a.s. optimizes its customer management with the help of Sugar Professional

CCA Group a.s., a leading Czech IT services provider founded in 1991, faced fragmented customer data and slow, manual sales processes—information was tracked in Excel, duplicated into an ERP and a free CRM, and made sales monitoring and opportunity tracking time-consuming and unclear. The company needed a unified, easily accessible sales database to shorten workflows, improve visibility into who was working on which projects, and identify new sales opportunities.

CCA Group upgraded to Sugar Professional, deploying a centralized platform (contacts, organizations, offers, notes, calls, meetings, tasks), workflow automation and access controls, completed in three months. The result was immediate visibility into customer status, faster access to history and tasks, improved sales monitoring and transparency, and the ability to spot and pursue new sales opportunities more effectively.

CCA Group

Jan Jůza

Business Development Manager