Case Study: Carolina Industrial Trucks achieves 75-minute daily prospecting time savings with SugarCRM (Sugar Professional + Hint)

Carolina Industrial Trucks Lifts Sales, Saves Time with Hint

Carolina Industrial Trucks (CIT), a Charlotte-based materials-handling supplier with five full-service locations, needed to improve sales efficiency and drive growth by reducing time spent on prospect research and boosting CRM adoption. Sellers were spending about two hours a day manually researching prospects, limiting productivity and post-sale opportunity development.

CIT implemented Sugar Professional with the Hint relationship-intelligence booster, which automatically builds data-rich prospect profiles from public sources and social media. The result: prospect research time fell by roughly 75 minutes per seller per day (from two hours to 45 minutes), a centralized prospect/customer database, stronger post-sale opportunities, faster CRM adoption and superior relationship intelligence that improved sales ROI.

Carolina Industrial Trucks