Case Study: Military AutoSource achieves rapid global sales deployment, synchronized data, and mobile CRM with SugarCRM

Car, Motorcycle Seller Redlines Sales with Sugar

Military AutoSource, a longtime seller of vehicles to U.S. military personnel, government contractors and diplomats worldwide, needed a modern CRM to support a distributed salesforce across 100+ offices in 30+ countries. Its homegrown, desktop CRM was slow, lacked data integrity and failed to integrate cleanly with marketing, quoting and back‑office systems, which hurt lead management and financial forecasting and slowed new‑hire ramp-up.

Working with Sugar partner W‑Systems, Military AutoSource selected Sugar Enterprise over Salesforce and integrated it with Marketo, its AS/400 back‑office and proprietary CPQ. The first business unit was live in four months; the rollout resolved synchronization issues, standardized lead management, improved contract tracking, reduced onboarding time, and delivered mobile functionality without extra charges—plus a Marketo activity dashboard that gives sales better lead insight.

Military AutoSource

John Cannon

IT director