Case Study: C2B International achieves increased e-commerce sales and customer loyalty with SugarCRM

C2B International Increases E-Commerce Sales Of Birkenstock With SugarCRM

C2B International, the exclusive French distributor for Birkenstock, launched nos-sandales.com in 2011 to move into B2C e‑commerce. Facing a mature market with roughly 600 base products (10,000 variations) and over 30,000 customers, the company needed CRM processes and tools to improve conversion, service quality and customer retention.

C2B deployed Sugar Professional with Sugar Gold Partner Synolia, integrating it with Magento, Emailvision and QlikView to enable call logging, targeted campaigns, fraud alerts and BI-driven customer segmentation. The solution delivered rapid ROI—lower costs, higher conversion rates, fewer returns and increased loyalty—while enabling measurement of customer satisfaction and allowing two CRM agents to handle 30–40 requests per day.

C2B International

Floris Walter

Customer Service Manager