Case Study: Bitdefender improves customer engagement and boosts sales & marketing with SugarCRM

Bitdefender Improves Customer Engagement, Sales And Marketing With SugarCRM

Bitdefender, an award‑winning Internet security software company, needed to replace fragmented local systems (email and Excel) with a centralized CRM to improve customer support, pipeline visibility and business analytics. The company sought better lead generation, follow‑up tracking, cross‑sell/up‑sell identification, reduced manual data entry, and a secure, mobile solution that would enable smoother navigation and round‑the‑clock support.

Bitdefender selected Sugar Professional for its customizability and cost effectiveness, implementing it quickly and building four bespoke modules (NSP, NFR, demo and training) for about 100 users across sales, support, marketing and operations. Automated data updates and enhanced reporting boosted productivity and pipeline visibility, improved targeted email marketing and conversion tracking, streamlined lead assignment and prospect management, and strengthened cross‑department integration—driving sales growth and better customer service.

Bitdefender

Oscar Sánchez

Sales Operation and Support Director