Case Study: Backcountry achieves customer-focused sales growth with SugarAI

Backcountry triples sales staff with SugarCRM

Backcountry, a retailer specializing in outdoor adventure gear, faced the challenge of having its sales and service teams focus on rote tasks without customer context or insight. This task-oriented approach lacked goals and prevented a deeper understanding of the customer. The company chose SugarCRM to implement a new CRM solution to address this.

SugarCRM provided a customer-centric solution that integrated progressive profiling and customer data directly into the sales process. This allowed Backcountry to triple its sales staff and achieve accurate reporting on tasks and email. The solution identified value in millions of data points, enabling personalized sales conversations that significantly improved returns.

Backcountry