Case Study: Arconvert achieves a fully digital sales cycle with SugarAI

Arconvert streamlines CRM for 1,570 employees with SugarCRM

Arconvert, a manufacturing company with a turnover of over €800 million, faced challenges due to disparate offline processes and disconnected data systems from multiple ERPs. This made it difficult to coordinate marketing, sales, and customer service actions across its growing global business. To achieve digital transformation and streamline operations, Arconvert selected SugarCRM, implementing its Sugar Market and Sugar Sell products to automate marketing and centralize customer data.

The solution from SugarCRM provided a single platform that automated the business cycle, integrating a new pricing tool and optimizing logistics. This allowed agents to generate quotes quickly and created a unified customer experience. The implementation resulted in a complete digital transition, standardizing processes and centralizing data. SugarCRM's platform gave Arconvert a single vision of the client, improved business agility, and redesigned processes to better align with customer needs.

Arconvert