Case Study: Agfa HealthCare achieves 139% ROI and rapid 1.3‑year payback with SugarCRM

Agfa Reaps Sugar Dividends Even Before Worldwide Implementation Completed

Agfa HealthCare, a global provider of diagnostic imaging, hospital IT and integrated care solutions, needed its first worldwide CRM to drive revenue growth, streamline sales and marketing, and create a single view of the customer. The project had to replace disparate homegrown systems, overcome low user adoption and integration challenges, and satisfy varied international data‑privacy rules and UK NHS standards.

Agfa deployed Sugar Enterprise 7.5 on‑premise (with cloud options), integrated with SAP, MailChimp, Sofon and other systems, and added custom modules for multi‑site clinicians and installed‑technology tracking under the SalesOne brand. The solution improved marketing data and forecasting, delivered a 139% ROI with payback in 1.3 years and about $1M average annual benefit, and the company recouped its investment before the global rollout was even complete.

Agfa HealthCare

Doug Irvine

Global Project Manager