Case Study: Agfa HealthCare achieves global sales and forecasting efficiency with SugarCRM

Agfa HealthCare recovers SugarCRM investment before implementation ends

Agfa HealthCare needed a worldwide CRM to drive revenue and create a single customer view, replacing a difficult homegrown system. They selected SugarCRM (now SugarAI) for its mobile capabilities and platform flexibility to overcome challenges like low user adoption and complex integrations across many countries.

The solution, called SalesOne, was a global Sugar implementation with key customizations like Many-to-Many relationships for contacts and a technologies database. This provided sales with a clear view of accounts and buying decision-makers. Agfa recovered its investment in Sugar even before the worldwide rollout was finished, achieving more accurate financial forecasting and a digitally transformed sales organization.

Agfa HealthCare