Case Study: Acrobatiq achieves seamless marketing transitions and enhanced campaign support with SugarCRM

Acrobatiq’s Strategic Shift to SugarCRM

Acrobatiq by VitalSource is an educational software provider (founded 2012 and backed by Carnegie Mellon University) that uses learning science and technology to boost course completion and lower costs. Although experienced with marketing automation, the team grew frustrated with declining service from Marketo and needed a mid‑market solution and hands‑on services to help migrate assets, build landing pages, run campaigns, and refine their brand identity.

They switched to Sugar Market (SugarCRM), which delivered a seamless transfer of templates and workflows, customizable processes, and automated campaign execution so the marketing team can focus on strategy and messaging. The move produced improved campaign performance, greater operational efficiency, and ongoing, personalized support from Sugar’s services team.

Acrobatiq

Alison Pendergast

Chief Marketing Officer