Case Study: Wieland Electric achieves faster global sales and support with SugarCRM

Electrical manufacturer streamlines global sales processes and support

Wieland Electric, a global electrical manufacturer, struggled with disconnected regional systems that limited visibility, slowed follow-up on leads, and made it hard to coordinate sales, service, and marketing across more than 70 countries. The company turned to SugarCRM to create a more unified approach and improve customer data and workflows.

SugarCRM helped Wieland Electric consolidate customer information and standardize processes in one platform, enabling better dashboards, configurable workflows, and automation. As a result, Wieland achieved 40% faster processing of trade fair leads, 25% faster technical support responses, and cut reporting time for each seller by one day per month, while improving cooperation between marketing and sales.

Wieland Electric

Lars Ohlsson

Team Lead CRM and Pricing