Case Study: Vetri Speciali improves productivity and lead conversion with SugarCRM

Glass container manufacturer chooses a flexible CRM for sales

Vetri Speciali, a global glass container manufacturer for the food and beverage industry, was struggling with an outdated CRM that was difficult to update, poorly integrated, and unable to properly support lead management or relationship-based processes. The company needed a more flexible system, and turned to SugarCRM to replace a bottlenecking legacy tool with a platform better suited to its sales and product development needs.

SugarCRM, implemented with partner Impresoft Engage, delivered a user-friendly CRM that integrates with Vetri Speciali’s ERP, includes Outlook synchronization, and supports sales, customer service, and product development in one connected view. The results included 40% less manual work, a 30% productivity boost, faster customer response times, and higher lead conversion rates, helping SugarCRM support Vetri Speciali’s international growth.

Vetri Speciali

Marco Guarascio

ICT Manager