Case Study: Solaris Oilfield Infrastructure achieves higher win rates and faster sales cycles with Substrata

Powering Growth Through Precision in Energy Sales

Solaris Oilfield Infrastructure, a provider of automated equipment for the oil and gas industry, faced intense competition and complex stakeholder dynamics, making it difficult to grow market share. To help their sales team better navigate these challenges and sustain customer relationships, they partnered with Substrata and its social signal intelligence platform, which includes tools like SoundWave and Q For Email.

By applying Substrata's AI-powered analysis to sales communications, Solaris gained critical insights into buyer sentiment and internal power dynamics. This solution enabled them to detect hidden objections, identify at-risk deals early, and strategically engage champions. The results were significant, including a 26% increase in win rates, a 31% reduction in sales cycle length, and a 34% increase in quota attainment.

Solaris Oilfield Infrastructure

Blake Matthews

Senior Account Director