Case Study: Deloitte boosts B2B sales performance with Substrata

From Uncertainty to Precision The Path to More Predictable Enterprise Sales

Deloitte, a global professional services firm, faced challenges in managing complex, multi-stakeholder B2B sales cycles. To address ultra-long deal cycles and changing stakeholder dynamics, they turned to Substrata for its communication analysis products like SoundWave, Q For Email, and Temper.

By implementing Substrata's solutions to analyze social signals and communication patterns, Deloitte gained critical insights into stakeholder engagement. This resulted in a 23% increase in win rates, a 28% reduction in sales cycle length, and a 30% increase in quota attainment for the company.

Deloitte

Tobias Lichtenberg

Business Consulting