Case Study: CTL Accelerates Sales and Shortens Sales Cycles with Substrata

CTL Accelerates Sales by Rethinking Engagement

CTL, a global computing solutions operator, faced challenges navigating lengthy and complex sales cycles involving diverse stakeholder groups in the education and enterprise sectors. To address this, they turned to Substrata and its SoundWave and Q For Email products to analyze communication patterns and decode prospect-side verbal and nonverbal signals.

By implementing Substrata's social signal intelligence, CTL gained insights into engagement trends and communication dynamics, allowing them to tailor messaging and forecast deal progression. This solution led to a 34% increase in win rates, a 15% reduction in sales cycle length, and a 49% increase in quota attainment, ultimately accelerating their B2B revenue growth.

CTL

Sara Moore

Sales Director