Case Study: Accenture achieves higher win rates in complex sales with Substrata

Accenture’s Key to Consistent, High-Stakes Sales

Accenture, a global professional services firm, faced challenges in its high-stakes, complex sales cycles involving numerous stakeholders. Their teams needed deeper visibility into shifting power dynamics and hidden resistance within client organizations to improve conversion rates. To address this, they turned to Substrata and its SoundWave and Temper products to analyze conversational cues and behavioral patterns.

By implementing Substrata's platform to analyze communications, Accenture gained critical insights into stakeholder misalignment and subtle internal signals. This enabled their teams to make timely pivots, engage the right decision-makers, and improve coordination. Substrata helped Accenture achieve an 18% increase in win rates, a 14% reduction in sales cycle length, and an 11% increase in quota attainment, leading to more reliable forecasting for strategic deals.

Accenture

Emre Y.

Life Sciences Tech. Consultant