Case Study: Meta scales creator program applications and reviews with Submittable

Behind the scenes of Meta’s Black and Latinx creator programs

Meta used Submittable to run its Black and Latinx creator programs, We the Culture and Dale Tú. The team needed a better way to manage applications and reviews than spreadsheets, especially when handling sensitive personal information and keeping the process organized and secure.

Submittable gave Meta a single platform to collect applications, issue questionnaires, batch candidates by specialty, route them to review teams, and track reporting through selection, contracting, and follow-up. The programs received 12,960 applications and launched in 30 days, helping Meta choose about 140 creators from a pile of 8,000 applicants while keeping stakeholders informed along the way.

Meta

Michelle Mitchell

Head of Culture & Content, Global Partnerships & Content