Case Study: AT&T achieves 1,000+ short-film submissions and nationwide reach in three weeks with Submittable

AT&T Entertainment Project Finding an Audience with Submittable

AT&T used the Submittable platform for its AT&T Entertainment Project, an open call for short films aimed at surfacing new storytelling talent. After managing roughly 300 submissions with a different vendor in 2016, AT&T set a more ambitious target of 1,000 videos for 2017 and faced the twin challenges of reaching the right filmmaker audience and convincing creators to engage with the contest.

By switching to Submittable, AT&T tapped into the vendor’s built‑in community of artists and filmmakers and used Submittable’s collaborative review tools to streamline judging. The result: AT&T hit its submission goal in just three weeks, drew entries from 41 states, closed the window early due to overwhelming response, and used Submittable’s review process to efficiently produce a shortlist and winners showcased at AT&T SHAPE (with airtime potential on the AUDIENCE Network).

AT&T

Dave Okamoto

Senior Marketing Manager