Case Study: Lenovo accelerates Formula 1 partnership awareness with StudioNorth

Lenovo drives 62 million impressions with StudioNorth

Lenovo, a global technology leader, sought to build awareness for its new official partnership with Formula 1® and generate sales-ready leads. Their challenge was to create attention-grabbing ads and a dynamic landing page that would meaningfully engage audiences by connecting Lenovo's computing solutions to the high-performance excitement of F1. The vendor StudioNorth was engaged to develop this omnichannel campaign.

StudioNorth implemented a high-energy campaign that merged F1's precision engineering with Lenovo's technology. The solution included a dynamic landing page, social and display ads, and out-of-home creative, all designed to provide an immersive experience. The results were overwhelmingly successful, generating over 26,000 site visits in the first month, more than 3 million video views, and over 62 million impressions, greatly accelerating partnership awareness.

Lenovo