Case Study: Twilio achieves 10% uplift in authorization rates with Stripe

Twilio increases its authorisation rates by 10% with Stripe

Twilio, the leading customer engagement platform powering nearly one trillion interactions a year, needed to expand into international markets while maximizing payment authorization rates and minimizing issuer declines and involuntary churn. With a complex global payments landscape, Twilio sought a payments partner that could handle international transactions at scale and drive measurable authorization improvements.

After running A/B tests against multiple global processors, Twilio chose Stripe and saw a 10% uplift in overall authorization rates. Gains came from Stripe’s Global Payments Infrastructure (+5.5%), Adaptive Acceptance machine‑learning retries (+1%), Card Account Updater (+2%), and ongoing consultative support (+1.5%), delivering higher approvals, recovered revenue, and simpler market expansion.

Twilio

Chris Nasson

Director of Investor Relations & Treasury