Case Study: Carousell achieves trusted second-hand marketplace growth with Stripe

How Carousell worked with Stripe to become the first choice in the second-hand economy

Carousell, a fast-growing second-hand marketplace in Southeast Asia, faced the challenge of building trust in peer-to-peer trading where buyers often transact with anonymous sellers and worry about fraud, delivery, and product authenticity. To address this, Carousell worked with Stripe, using Stripe Connect and Stripe Radar to power its in-app payment protection and help make transactions safer for users.

With Stripe, Carousell launched Carousell Protection, which withholds seller payouts until buyers confirm receipt while keeping personal information private. The result was strong growth: protected transactions more than tripled in Singapore and Malaysia over three years, and fraud dropped to fewer than three cases per 10,000 transactions. Carousell also used Stripe’s no-code integration to add GrabPay, boosting sales in Malaysia by 20% during the pandemic.

Carousell

Lucas Ngoo

Co-founder