Case Study: Samsung drives wearable sales and engagement with Strava

Samsung drives 20% of Galaxy Watch sales with Strava

Samsung wanted to engage more deeply with sports and active lifestyle enthusiasts to promote its new Galaxy Watch 7 and Watch Ultra. The company turned to Strava to find a platform for meaningful engagement that could connect with this highly motivated audience.

Strava implemented Sponsored Challenges, creating the "Be a Winner Not a Quitter" challenge to provide motivation and a discount code reward. This strategy successfully turned user actions into sales, with 20% of all Galaxy Watch sales during the activation period coming directly from the Strava discount code. The campaign also demonstrated high conversion from in-feed placements, outperforming Samsung's traditional email promotions.

Samsung