Case Study: Dell achieves centralized global event management and six-figure savings with Stova

Dell - Customer Case Study

Dell, a Fortune 100 technology leader running nearly 3,000 global events a year, faced fragmented event processes: more than 16 different registration systems across countries produced inconsistent reporting, damaged brand consistency and drove up vendor and customization costs. The decentralized approach made it difficult to track attendance, measure event performance and maintain data privacy and process standards worldwide.

Dell centralized event management with etouches’ integrated, multi‑language platform, gaining automated reporting, standardized templates, strong global support and monthly product updates. The move consolidated tools like registration, budgeting and project management, improved the attendee experience, accelerated user adoption and delivered operational efficiencies—saving Dell at least six figures while giving the company a scalable, easier-to-manage events program.

Dell

Liz Lathan

Director of Americas Event Marketing, Dell