Case Study: Freshworks achieves 88% UK public sector growth with Stotles

How Freshworks optimised Stotles to accellerate their pubic sector sales and make big wins

The customer, Freshworks, a global provider of customer and employee engagement software, faced significant challenges entering the UK public sector market. Their sales team was spending excessive time tracking tender portals, resulting in an unpredictable pipeline, inefficient administration, and a lack of buyer intelligence that led to a low bid success rate. To address this, they partnered with the vendor Stotles.

Using the Stotles platform, Freshworks transformed its approach by gaining proactive visibility into early-stage opportunities and buyer-specific intelligence. This enabled a more targeted and relevant outreach strategy. The solution delivered substantial results, including 88% year-over-year revenue growth in the UK public sector, Stotles driving 53% of qualified leads, and a 32x return on investment.

Freshworks