Case Study: Swisscom boosts engagement and customer care with Storyly

Swisscom boosts Story CTR to 17% with Storyly

Swisscom, a leading telecommunications provider in Switzerland, sought to increase user engagement on its app and website and better connect its customers to its community-supported customer care resources. To address these challenges, they turned to the vendor Storyly and implemented its Stories solution.

Using Storyly, Swisscom integrated compelling, full-screen Stories into its digital platforms. This solution successfully guided users to high-value content and the support community, achieving an average click-through rate of 17% on promotions. The vendor Storyly helped Swisscom significantly boost engagement, with 80% of its audience recognizing the Stories feature and 79% expressing interest in the content.

Swisscom