Case Study: Amtrak boosts employer branding with Stories Incorporated videos

Amtrak turned to Stories Inc. to create a series of employer branding videos that tell stories of what it’s like to work there

Amtrak partnered with Stories Incorporated to create a series of employer branding videos that would showcase authentic employee experiences. The challenge was to effectively communicate what it is genuinely like to work at the company to attract new talent.

The solution from Stories Inc. involved interviewing fifteen diverse employees and filming their stories on location at busy train stations to capture the energy of the workplace. The resulting videos, including one focused on the Management Training Program, were posted to the AmtrakCareers YouTube channel, providing viewers with a compelling and genuine sense of the employee experience.

Amtrak

Amanda Leonardi

Management Training Program