Case Study: Jam City balances new user growth and lapsed user reengagement with Storemaven

How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones

Jam City, the American mobile game company behind titles like Cookie Jam and Panda Pop, wanted to find the right balance between attracting new players and bringing back lapsed users across its mature game portfolio. To support this challenge, it worked with Storemaven using app store creative optimization.

Storemaven helped Jam City test and refine app store assets with a focus on converting both first-time users and lapsed players, including showcasing new characters and events, redesigning icons, and tailoring the What’s New and Closer Look sections toward returning users. The case study describes a more focused, asset-by-asset approach that broadened Jam City’s reach and improved performance, though it does not provide specific numerical results or lift figures.

Jam City