Case Study: T-Mobile doubles email response rates with Stirista

T-Mobile - Customer Case Study

T-Mobile was struggling with its email marketing campaigns because its email vendor was unable to consistently deliver messages to the inbox. Many emails were being blocked or sent directly to spam folders, which significantly hindered their outreach efforts. To address this challenge, they partnered with the vendor Stirista.

Stirista developed a comprehensive delivery strategy for T-Mobile and provided coaching on best practices, including the whitelisting of IP addresses to improve email deliverability. This solution implemented by Stirista allowed T-Mobile's messages to successfully reach their audience. As a result, the company was able to double its email response rate, achieving a significant measurable impact as more customers and prospects actually received its communications.

T-Mobile