Case Study: Medallia achieves Forbes cover, New York Times coverage, and $1B unicorn status with Sterling Communications

Medallia earns 52.2M in coverage reach with Sterling Communications

Sterling Communications was engaged by Medallia, a customer experience solutions provider, to raise its visibility. The challenge was to attract venture funding and compete for top engineering talent by securing coverage in Tier-1 business press, tech industry outlets, and CX trade publications.

The solution implemented by Sterling Communications leveraged Medallia's industry longevity and its co-founders' stories to generate media interest. This strategy culminated in a major announcement of a $150M funding round that achieved unicorn status. The results included a coverage reach of 52.5 million, features in Forbes and the New York Times, and over 1,000 job searches for Medallia on the day of the announcement.

Medallia