Case Study: Genesys achieves greater CX share of voice with Sterling Communications

Genesys boosts share of voice to 33% with Sterling Communications

Sterling Communications partnered with Genesys, which sought to transform its image from a traditional contact center software provider into a trailblazer in the global customer experience (CX) market. The challenge was to redefine the brand and increase its share of voice against competitors.

The solution involved Sterling Communications developing a unified strategic messaging framework and executing a media relations campaign. This effort secured coverage in top-tier outlets like Fortune and The Wall Street Journal, resulting in over 630 media mentions for a flagship event. Sterling Communications helped Genesys achieve a 33% share of voice in the CX market and 95% positive media coverage.

Genesys