Case Study: Yumi Kim achieves 3,089% click-rate lift with SteelHouse A2 rich media ads

Yumi Kim achieves 3,089% click-rate lift with SteelHouse

Yumi Kim, a vibrant fashion brand, was relying on industry-standard static retargeting ads that produced poor engagement. To boost traffic and brand awareness, they partnered with SteelHouse and its A2 rich media ad technology.

SteelHouse built HTML/A2 rich media ads featuring video, multi-scene layouts, and dynamic product carousels. In a split test, the SteelHouse A2 creative achieved a 1.81% click-through rate versus 0.06% for the static ads, a 3,089% lift in clicks, while also reducing the need for Yumi Kim’s in-house resources.

Yumi Kim