Case Study: Yumi Kim achieves 3,089% click-rate lift with SteelHouse’s A2 rich media ads

Yumi Kim Sees 3,089% Lift in Click Rate with A2 Ads

Yumi Kim, a vibrant fashion brand known for bright floral prints and vintage silhouettes, was relying on industry-standard static retargeting ads that featured only a single image and logo and produced poor engagement. To boost traffic, brand awareness, and online engagement, Yumi Kim partnered with SteelHouse and its A2 rich media ad technology to replace static creative with more dynamic retargeting and branding ads.

SteelHouse built HTML/A2 rich media ads using Yumi Kim assets — adding video, multi-scene layouts, dynamic 3D product carousels and interactive reveals — and ran a 50/50 split test versus the original static ads. The A2 creative achieved a 1.81% click-through rate versus 0.06% for the static ads, a 3,089% lift in clicks, significantly higher engagement and cross-device reach, while reducing the need for Yumi Kim’s in-house resources; SteelHouse delivered the measurable traffic and brand impact.

Yumi Kim

Kim Phan

CEO & Creative Director