Case Study: Vanity Planet achieves a 33% ROAS increase with SteelHouse Facebook video ads

Vanity Planet boosts ROAS 33% with SteelHouse Facebook video ads

Vanity Planet, a beauty and skincare retailer, faced the challenge of boosting online sales and determining if video ads would outperform static image ads on Facebook. They partnered with the vendor SteelHouse to test Facebook video retargeting.

SteelHouse implemented a solution that built custom audiences and ran an A/B test of video clips against static ads. The campaign delivered a 3.7x higher click-through rate and achieved a 33% increase in ROAS. SteelHouse also helped lower cost per acquisition by 33%, providing Vanity Planet with some of its best retargeting returns.

Vanity Planet