Case Study: Tulalip Resort Casino achieves a 1.38% site visit rate with SteelHouse Connected TV ads

Tulalip Resort Casino achieves a 1.38% site visit rate with SteelHouse

Tulalip Resort Casino, a Seattle-based resort, needed to expand its reach and drive awareness among a key local audience of cord-cutters who could not be reached through traditional TV advertising. To solve this challenge, they worked with their digital agency and the vendor SteelHouse, utilizing its Connected TV solution.

SteelHouse implemented a geo-targeted campaign for the Seattle area, using data segments to focus on 25–39-year-olds interested in gaming and resort travel. The solution served high-quality ads on major networks. This SteelHouse campaign produced a significant 1.38% site visit rate and an average cost-per-visit of $10.91, delivering trackable TV-driven site traffic that exceeded typical display benchmarks.

Tulalip Resort Casino