Case Study: Tulalip Resort Casino achieves a 1.38% site visit rate with SteelHouse Connected TV ads

Tulalip Resort Casino Drives a 1.38% Site Visit Rate with SteelHouse Connected TV Ads

Tulalip Resort Casino, a Seattle-based resort and casino offering gaming, luxury accommodations, entertainment, and dining, needed to expand reach and drive awareness among a key local audience—particularly cord cutters who couldn’t be found on traditional TV. Working with their digital agency Flying A Media, they turned to SteelHouse and its Connected TV solution to reach and engage that audience.

SteelHouse geo-targeted the Seattle DMA, layered Oracle data segments to focus on 25–39-year-olds interested in gaming and resort travel, and served Living Room Quality™ ads on top networks like CNN, A&E, NFL Network, and CBS News. The SteelHouse Connected TV campaign produced measurable results: a 1.38% site visit rate and an average cost-per-visit of $10.91, delivering trackable TV-driven site traffic that exceeded typical display benchmarks.

Tulalip Resort Casino

Sophia Gioiello

Associate Account Director