Case Study: Taft achieves 10+ ROAS with SteelHouse Facebook Collections Ads

Taft achieves 10.19 ROAS with SteelHouse

Taft, a direct-to-consumer maker of high-quality shoes and boots, needed to grow sales among new customers without raising acquisition costs. They turned to SteelHouse to create highly engaging prospecting video ads using Facebook Collections to showcase their men’s footwear and drive new-user conversions.

SteelHouse built a custom look-alike audience and implemented a campaign using Mobile Feed placements optimized for conversions. The solution reached over 1,000,000 users, achieved a 1.66% CTR, and drove a 73% increase in site traffic. The overall ROAS was 10.19, coinciding with a tripling of display ROAS and a greater than 60% reduction in CPA. Taft has since increased its budget with SteelHouse and will apply the learnings across its full-funnel strategies.

Taft