Case Study: Sperry achieves 6.93x ROAS and reaches new customers with SteelHouse Facebook Prospecting

Sperry achieves 6.93x ROAS with SteelHouse

Sperry, an iconic American footwear and apparel brand, needed to reach new audiences across multiple devices, expand its social presence, and generate incremental revenue. To address this challenge, Sperry partnered with the vendor SteelHouse to utilize their display retargeting, prospecting, and specifically their Facebook Prospecting solution.

SteelHouse implemented its Facebook Prospecting solution across mobile and desktop, optimizing for conversions. The campaign surpassed all expectations, exceeding Sperry's ROAS goal by delivering a 6.93x return on ad spend and an $11.58 cost per acquisition. This successful outcome demonstrated SteelHouse's ability to effectively expand reach and drive measurable sales lift.

Sperry