Case Study: Sperry achieves 6.93x ROAS and reaches new customers with SteelHouse Facebook Prospecting

SteelHouse Helps Sperry Reach New Customers in Social Just in Time for Fall

Sperry, the iconic American footwear and apparel brand with fewer than 100 U.S. specialty and outlet locations, partnered with SteelHouse to drive new qualified users to its website and spotlight fall styles as summer ended. Facing the need to reach new audiences across multiple devices, expand social presence and engagement, and generate incremental revenue, Sperry engaged SteelHouse for display retargeting, prospecting, and specifically SteelHouse’s Facebook Prospecting solution.

SteelHouse deployed Facebook Prospecting across mobile and desktop, optimized campaigns for conversions with a secondary focus on engagement, and tested multiple prospecting audiences to find the most relevant shoppers. The campaign exceeded expectations—surpassing Sperry’s 4:1 ROAS goal and delivering an overall ROAS of 6.93, an overall CPA of $11.58, a 0.94% CTR, plus 115 page shares and 653 page likes—demonstrating SteelHouse’s ability to expand reach and drive measurable sales lift.

Sperry

Brittany Alexander

Account Manager