Case Study: Sperry achieves 6.5x higher CTR and 55% lower CPA with SteelHouse Facebook video retargeting

Sperry achieves 6.5x higher CTR with SteelHouse

Sperry, the maker of the iconic American boat shoe, wanted to bring shoppers back to its site and increase online purchases by testing richer creative on Facebook. To meet this challenge, Sperry partnered with SteelHouse to utilize its Facebook video retargeting and social placement services.

SteelHouse implemented a solution that targeted qualified site visitors with a custom Facebook audience and ran an A/B test comparing 15-second lifestyle videos to static ads. The SteelHouse video campaign delivered a 6.5x higher CTR, a 55% lower click CPA, and a 267% improvement in click ROAS, driving incremental and profitable sales for Sperry.

Sperry