Case Study: Shoe Palace achieves 3.15 ROAS with SteelHouse Facebook Video Ads

Shoe Palace achieves 3.15 ROAS with SteelHouse

Shoe Palace, a well-known U.S. athletic footwear and apparel retailer, faced the challenge of driving awareness for its online business to increase site traffic and sales beyond its brick-and-mortar stores. To address this, the company partnered with vendor SteelHouse and utilized its Facebook Video Retargeting ad service.

SteelHouse implemented a campaign that targeted U.S. Facebook users interested in footwear, split-tested two animated videos, and optimized for conversions. The campaign ran across Facebook, Instagram, and the Facebook Audience Network. This solution from SteelHouse successfully reached over 987,000 users, achieved a 3.15 return on ad spend to beat its 3:1 goal, and produced a cost per acquisition of $45.49 while significantly boosting brand awareness and site traffic.

Shoe Palace