Case Study: Saucony achieves a 32% lower CPA with SteelHouse's Facebook video ads

Saucony lowers CPA by 32% with SteelHouse

Saucony, a heritage running footwear and apparel brand, needed to re-engage past visitors to its website and drive online purchases. The company partnered with vendor SteelHouse to test its video advertising solutions on social media.

SteelHouse implemented an A/B test using creative-driven social video retargeting on Facebook. This approach, which utilized 10- and 15-second video ads, resulted in a 6.5x higher click-through rate versus static ads and a 32% lower cost per acquisition. The campaign by SteelHouse drove incremental, profitable sales for Saucony.

Saucony