Case Study: Saucony achieves a 32% lower CPA with SteelHouse's Facebook video ads

Saucony Facebook Video Ads Win the Race for Better Performance, Resulting in a 32% Lower CPA

Saucony, the heritage running footwear and apparel brand, needed to re‑engage past site visitors and drive online purchases. SteelHouse stepped in to test creative-driven social video retargeting on Facebook (including Instagram and Audience Network placements), comparing 10‑ and 15‑second video ads against traditional static image ads while targeting a custom audience and optimizing delivery for conversions.

SteelHouse implemented an A/B test and shifted retargeting to video placements; the videos produced a 6.5x higher click‑through rate versus static ads, a 32% lower cost per acquisition, and 53% of users watched at least half the videos—resulting in incremental, profitable sales and a clear case for using video in Saucony’s future social retargeting.

Saucony