Case Study: Rosetta Stone achieves 36% higher click ROAS with SteelHouse

Rosetta Stone boosts click ROAS by 36% with SteelHouse

Rosetta Stone, a language-learning software company, needed to re-engage past website visitors to drive online purchases. The company partnered with vendor SteelHouse to implement a retargeting program using video ads on Facebook.

SteelHouse ran an A/B test, targeting qualified site visitors with custom audiences and optimizing for conversions. Their video ad campaigns produced a 36% higher click ROAS and a 26% lower cost per acquisition compared to static image ads. These positive results prompted Rosetta Stone to expand its video advertising strategy with SteelHouse.

Rosetta Stone