Case Study: Rosetta Stone achieves 36% higher click ROAS on Facebook with SteelHouse

Rosetta Stone Discovers Video Ads on Facebook Translate to a 36% Higher ROAS

Rosetta Stone, the language‑learning software company, needed to re-engage past visitors and drive online purchases. SteelHouse ran a Facebook video retargeting program and A/B test (video vs. single-image ads) across Facebook, Instagram and the Audience Network to identify the most effective ad formats.

SteelHouse targeted qualified site visitors with custom audiences, optimized campaigns for conversions, and ran 30‑second video ads against static creatives; the video ads produced a 4× higher CTR, a 36% lift in click ROAS (22% higher overall ROAS vs. static) and a 26% lower cost per acquisition, prompting Rosetta Stone to expand its video strategy with SteelHouse.

Rosetta Stone

Caitlin Romig

Senior Manager, Digital Marketing - Global Consumer